The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.
For this campaign the idea was to take SEMA to the next level, but using large bold photos of vintage cards and unique typography. I wanted SEMA to have a cleaner more refined look that focused on cars rather than the fact that it was a trade show. Using larger images and vector illustrations I kept the same design elements throughout each piece so that they felt cohesive and could be used together or separately.
ILLUSTRATOR | PHOTOSHOP | INDESIGN
http://www.semashow.com
