The "Say Yes to the Metroplex" project was a comprehensive marketing campaign aimed at engaging current partners and promoting the vibrant opportunities within the Metroplex region. As part of this campaign, I designed a six-fold printed brochure that highlighted key attractions, business opportunities, and community benefits, which was mailed to our partners to reinforce our message with a tangible, high-quality piece.
Additionally, I created engaging digital pieces for email campaigns to capture attention and drive engagement. For the ATO page, I developed consistent digital assets, including banners, infographics, and promotional images. I also designed a set of visually appealing and informative slides for deck presentations to effectively communicate with stakeholders and partners.
The campaign successfully utilized a blend of print and digital media, maintaining brand consistency and effectively communicating the benefits of the Metroplex. This resulted in positive feedback and increased engagement from our partners. This project demonstrates my ability to manage and execute a multi-faceted design campaign, ensuring cohesive branding and impactful communication across various mediums using tools such as Adobe Creative Suite and PowerPoint.