The main goal for this project is to create a successful collateral campaign surrounding the sixteenth president of the United States, Abraham Lincoln.
For this campaign I created several different design elements that will focus on several aspects of my hotel. Specifically advertising the different amenities being offered by the hotel for its guests and visitors.
The color choice for the Lincolnian Hotel represent the two colors of the uniforms warn during the Civil War. Grey and Blue.The yellow was chosen to represent the gold found in the Presidential Seal.
I chose the font Abraham Lincoln. Inspired by the proportions of the 16th President of the USA, and advertisements/playbills of the 1800s, Abraham Lincoln is a humanistic display face with moderate contrast and sturdy serifs.
INDESIGN | ILLUSTRATOR | PHOTOSHOP
Mailer
Logos: Hotel and Grill
Do Not Disturb & Room Service Menu
Booking Website Mockup
Web Banner
Table Tent Mockup with Grill Specials
