The Krispy Kreme Holiday Rollout will consist of a specially designed holiday box for a half dozen donuts. The goal is create something fun, whimsical, and special for the holiday season.
The deliverables needed for the Rollout include an 11” x 17” poster, a specially designed donut box to hold half dozen doughnuts with bar code and QR code on the box, mobile phone application, marketing message, a gift card and envelope.
The tone of the collateral design is going to be whimsical and casual. The holidays are all about fun times and being with family. Sometimes it is the fun things about the holidays we remember most, candy canes, trees, reindeer, ornaments, gingerbread men, snowflakes, presents, and holly. Most people think of these things when they think about the holiday season, so why not include them in the collateral design for the Holiday Rollout.
With a colorful and fun color palette is will provide a design that is pleasing to the eye and provokes a good mood in customers.
ILLUSTRATOR | PHOTOSHOP
donut box design
campaign poster mockup
campaign poster
gift card design
gift card mockup outside
gift card mockup inside
